HURUN REPORT is widely recognized as the foremost authority in tracking the rapid changes in China's entrepreneurial community. In 1999, Rupert Hoogewerf, the 'godfather' of the China Rich List, created this unique platform. Hurun Report features ground breaking signature lists and exclusive interviews with China's richest individuals. It also looks at its readers' passions: luxury travel destinations and high-end 'toys for the boys', including luxury cars, watches, art collecting, luxury property, yachts and wine and spirits. This ensures that it appeals to a very targeted readership on a personal level. Relevant, refreshing and informative, Hurun Report reaches these exclusive, affluent and wealthy Chinese taipans.