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Hurun Report
Lifestyle
Hurun Report



Hurun Report   (China)

HURUN REPORT is widely recognized as the foremost authority in tracking the rapid changes in China's entrepreneurial community. In 1999, Rupert Hoogewerf, the 'godfather' of the China Rich List, created this unique platform. Hurun Report features ground breaking signature lists and exclusive interviews with China's richest individuals. It also looks at its readers' passions: luxury travel destinations and high-end 'toys for the boys', including luxury cars, watches, art collecting, luxury property, yachts and wine and spirits. This ensures that it appeals to a very targeted readership on a personal level. Relevant, refreshing and informative, Hurun Report reaches these exclusive, affluent and wealthy Chinese taipans.

Frequency
8 Issues Annually

Circulation
75,000 (source: BPA Worldwide Consumer Publication Audit)

Readership
450,000

Readership Profile

Male/Female:

72%/28%

Average Age:

40

Owner or Top Management:

92%

Net Worth more than USD1 Million:

86%

Net Worth more than USD10 Million:

30%

Source: 2005 to 2008 Readers Survey

Gross FP4C ROP Rate
RMB 108,000

Publication Website
www.hurun.net