- Over 78% are male
- 53% readers are aged between 35 to 64 years old
- Over 60% are employed
- Over 24% of full time workers are professionals or managers
- Over 35% of readers are in the AB socioeconomic quintile
- Readers have an average household income of AUD91,300 (compared with the average Australian household income of AUD73,370)
Source: Roy Morgan Research Survey, September 2007