Herald Sun Readership Profile

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Newspapers

Herald Sun (Australia)

The HERALD SUN is Australia's most widely read daily newspaper. Every day, Victoria's best team of journalists, photographers and artists produce a vibrant, contemporary, authoritative and energetic newspaper that sets the agenda for their 1.5 million readers. The Herald Sun is one of Victoria's most respected brands for its integrity and market presence and its reflection of the values of all Victorians.

Other Editions
Sunday Herald Sun

Frequency
Monday to Saturday

Circulation
530,000 for Mon-Fri (ABC Statement Apr-Jun2008) 510,500 for Saturday (ABC Statement Apr-Jun2008)

Readership
1,480,000 (Mon-Fri); 1,448,000 (Sat)

Readership Profile

Monday to Friday Profile
Total Audience:	1,467,000
Male/Female:	52%/48%
Age Group 25 - 49 Readers:	592,000
Age Group 50+ Readers:	660,000
Employed Readers:	915,000
Professionals/Managers:	253,000
Household Income	382,000 with AUD80,000+

Source: Roy Morgan Research June 2007

Publication Website
www.newsspace.com.au/herald_sun