The Courier-Mail Readership Profile

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Epicurean

Newspapers

The Courier-Mail (Australia)

THE COURIER-MAIL is Australia's second highest selling broadsheet newspaper. Distributed in Queensland and with a readership covering all demographics in sufficient numbers to retain the mantle of a true mass medium. Special interest sections published on various days give marketers the added benefit of being able to target particular market segments within editorial environments that are complementary to their marketing message.

Other Editions
The Sunday Mail

Frequency
Monday to Saturday

Circulation
217,575 for Mon-Fri (ABC Statement Apr-Jun2008) 309,602 for Saturday (ABC Statement Apr-Jun2008)

Readership
646,000 (Mon-Fri); 888,000 (Sat)

Readership Profile

Monday to Friday Profile

Total Audience:

646,000

Male/Female:

55%/45%

Age Group 25 - 49 Readers:

269,000

Age Group 50+ Readers:

310,000

Employed Readers:

439,000

Professionals/Managers:

151,000

Household Income

254,000 with AUD80,000+

Source: Roy Morgan Research June, 2008

Publication Website
www.newsspace.com.au/couriermail