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The Australian



The Australian   (Australia)

THE AUSTRALIAN is Australia's only national broadsheet newspaper. Led by a team of highly credible and experienced journalists, it covers both national and international news that are affecting the nation and the world. Editorial themes include economic, political and social issues with indepth business to business sections such as: The Australian IT (the largest newspaper IT section in the world), Higher Education, Media, Aviation, and Thoroughbreds. As well as features in lifestyle, arts and sports to balance the read for the independent thinking and influential readership. Born nearly 40 years ago, The Australian is able to maintain its impartial and independent thinking in delivering the news and information to its avid readers.

Other Editions
mX, The Advertiser, The Sunday Times, The Mercury, The Sunday Tasmanian and other News Limited newspapers.

Frequency
Monday to Friday

Circulation
136,000 (source: ABC Statement Apr-Jun2008)

Readership
471,000

Readership Profile

Total Audience:

471,000

Male/Female:   

63%/37%

Age Group 35 - 49 Readers:    

133,000

Age Group 50+ Readers:

220,000

Employed Readers:

345,000

Professionals/Managers:

199,000

Household Income

249,000 with AUD80,000+

 Source: Roy Morgan Research June, 2008

Publication Website
www.newsspace.com.au/the_australian