- Readership of 164,000
- 79% of readers are women
- 77% are aged 25-64 years
- 33% of readers are in the AB socioeconomic quintile
- 70% of readers work full time or part time
- 19% of full time workers are professionals or managers
- Readers have an average household income of AU$88,670(compared with the average Australian household income of AU$73,370)
Source: Roy Morgan Reasearch September, 2007 & June 2008