• Readership of 350,000.
• Over 79% of readers are female.
• Over 68% of readers work full time or part time.
• 28% of readers are in the AB socioeconomic quintile.
• Readers have an average household income of AUD86,990 (compared with the average Australian household income of AUD73,370).
• They are from the Roy Morgan Value Segments associated with image, style and their careers. They place a high priority on fashion and trends and are eager to try something new, often regardless of the cost.

Source: Roy Morgan Research September 2007 & June 2008.