- Over 66% are male
- 54% are in the age group of 25 to 49 years old
- Over 61% are full time employed
- 17% are part time employed
- 39% of full time workers are professionals or managers
- Over 44% are in the AB socioeconomic quintile
- The average gross annual income is AU$101,050 compared to the average Australian household income of AU$74,970
- Over 61% are big spenders
Source: Roy Morgan Readership Survey, March 2008