- Readership of 134,520
- 60% readers are men; 40% readers are women
- Average age of readers: 37 years old
- 82% of readers have a University Degree or Above
- 75% of readers hold senior level management positions
- 26% have an income level greater than USD150,000
- 42% of readers have second home
- DA readers travel on average more than 12 times per year
- 41% of readers travel on Premium Class for business travel
- 86% of readers stay in four and five-star hotels on business
- Readers have an average household income of USD115,000
Source: DestinAsian Readership Survey, 2009
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