- Readership of 114,000
- 55% readers are men; 45 % readers are women
- Average age of readers: 36 years old
- 82% of readers have a University Degree or Above
- 79% of readers hold senior level management positions
- 32% have an income level greater than USD150,000
- 44% of readers have second home
- DA readers travel on average more than 15 times per year
- Average spend on holidays and short break per year: USD7,800
- 55% of readers travel on Premium Class for business travel
- Readers have an average household income of USD136,000
Source: DestinAsian Readership Survey, 2007
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