- Over 83% are male
- 64% readers are aged between 35 to 64 years old
- Over 69% are employed
- Over 33% of full time workers are professionals or managers
- Over 31% of readers are in the AB socioeconomic quintile
- Readers have an average household income of AUD112,850 (compared with the average Australian household income of AUD84,790)
Source: Roy Morgan Research Survey, September 2009