- Readership of 348,000.
- Over 82% of readers are female.
- Over 65% of readers work full time or part time.
- Over 26% of readers are in the AB socioeconomic quintile.
- Readers have an average household income of AUD106,110 (compared with the average Australian household income of AUD84,850).
- They are from the Roy Morgan Value Segments associated with image, style and their careers. They place a high priority on fashion and trends and are eager to try something new, often regardless of the cost.
Source: Roy Morgan Research March 2009.