- Over 75% are male
- 53% are in the age group of 25 to 49 years old
- Over 54% are full time employed
- 20% are part time employed
- Over 36% of full time workers are professionals or managers
- Over 42% are in the AB socioeconomic quintile
- The average household income is AU$123,080
- Over 61% are big spenders
Source: Roy Morgan Readership Survey, September 2009