- Readership of 154,000
- 69% readers are women
- 52% of readers are aged 25-54
- 35% of readers are in the AB socioeconomic group
- 49% of readers have a degree or diploma
- 68% of readers are employed.
- Average annual travel spend per reader is AU$5,305
- Readers have an average household income of AU$117,490
Source: Roy Morgan Readership Survey June 2009