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Mediaworks Mathews
Introduction
Our Business Philosophy
Principal
    Kim Kenchington
Our Business Philosophy

Publishers of quality titles demand the best. Working for publishers of the world's best titles is the pedigree and position of MediaWorks Asia Limited (MAL).

MAL only represent the best media properties in their respective fields, and only properties where we see real opportunity to improve their position, reputation, marketshare and profits. We believe our properties and our staff are all a product of the company we keep. We hire only the best and most experienced staff. Our principal is deeply involved with all our publishers and accessible at most times for personal sales calls and consultation.

Our work ethic is unusual. MAL responds immediately to your calls and needs. We are proactive in our approach to selling our publishers' titles; and we are straightforward and pragmatic with our communications with you and your people. MAL takes pride in representing our clients' titles; and it shows by the level of enthusiasm and involvement you will experience with our staff and how they work with each publisher. We understand that sales is a creative and consultative process. Our clients look to us to better understand your home market and to bring new and fresh ideas on how to use your medium. We are trusted and known for our integrity and experience in the region. We are active in the local community and use our extensive contacts and relationships to further your business.

Most of our titles do not sell off-rate card. As such this discipline has forced us to sell the real value of our titles and their respective position and strengths against competitors. We prefer to sell and build on the strengths of our titles and the publishers we represent, not act as rate negotiator. We do not believe in signing-on, or being committed to represent any publisher by a home office thousands of miles away who have no local market knowledge and see your title as just one more name on the door. We are a local company staffed by locals and expatriates with solid local knowledge and a lot of experience in doing business in Asia.